Buffalo Bills Playoffs gear: Where to buy AFC East Champs, 2023 postseason shirts, hats

The Buffalo Bills are headed to the 2023-24 NFL Playoffs as the champions of the AFC East, after beating the Miami Dolphins 21-14 in Week 18, and dethroning them at the top of the division in the process.

Fans can celebrate the Bills’ 11-6 season with a brand new collection of NFL Playoffs-bound gear from Fanatics.com, including AFC East Champions hats and shirts from top athletics brands like New Era and Nike.

Now the Bills are off to the Wild Card round, where they’ll need to beat the Pittsburgh Steelers for a chance to reach their fourth consecutive Divisional Round.

Here are the top-selling new Buffalo Bills Playoffs shirts and hats fans will want to add to their collection ahead of the Wild Card round.

Postseason shirts

Fanatics has an exciting variety of postseason shirts for men, women and youth sizes available, including this Nike “It’s A Lock” graphic that celebrates their dominance in the division and comes in short sleeve and long sleeve styles.

New Era Playoffs hats

There are two New Era hats released that celebrate the Bills’ making it to the postseason. The first is an AFC East Division Champions 9FORTY Adjustable Hat in Royal Blue for $29.99, featuring raised embroidered Playoffs graphics and the Bills logo. The other is a cuffed knit hat with a pom ($28.99) featuring an AFC East Champions patch, which will be perfect for staying warm if you’re headed to Highmark Stadium for the Wild Card game.

Buffalo Bills postseason hoodie.Fanatics

More 2023-24 postseason gear

Looking to stay warm? The “It’s A Lock” shirts featured above also come as a Locker Room Trophy Collection Club Pullover Hoodie for $84.99, available in sizes small to 2XL. Fanatics also has collectibles to display on your desk or shelf, like: