Buffalo Bills quarterback Josh Allen is attempting to give Travis Kelce a run for the hottest relationship in the NFL right now. That’s right, we’re talking hot sauce and soda (or pop).
The Bills shared a video of the team’s star QB pouring buffalo sauce straight into a Pepsi Zero Sugar drink while enjoying buffalo wings at a bar. Allen stirs the concoction with a celery stick, takes a bite, and then sips the drink when he “realizes” he’s being filmed.
“Just saw this video and we gotta ask… @JoshAllenQB, you good?! You’ve taken this Pepsi deal way too far,” the Bills’ official X (formerly Twitter) account wrote Tuesday.
“Hey @buffalobills don’t knock it till you try it… it’s not about my Pepsi deal, you know I’m always team blue,” Allen responded in a tweet.
Of course, anyone who’s ever seen a TV commercial can tell that it’s an ad and Allen knew he was being filmed the whole time. (He’s not as good at acting as his rumored girlfriend, Hailee Steinfeld.) In fact, Pepsi is branding it as an invitation for Bills Mafia and the rest of the nation to “Buffalo Your Pepsi.”
Pepsi even put out a recipe for those who want to try it at home: Pour 1 tbsp. buffalo sauce in a Pepsi or Pepsi Zero Sugar, mix with celery, and enjoy. (If you’re doing this at a restaurant, simply ask for extra hot sauce on the side with your buffalo wings.)
Fans are also invited to share their own Buffalo Pepsi creations on X and Instagram for a chance to win merchandise signed by Allen or a free Buffalo Pepsi Drink Kit. From Sept. 27 through Oct. 2, social media users can share photos and videos with the tags @pepsi, #BuffaloPepsi and #Sweepstakes to enter. (See official rules.)
“Adding buffalo sauce to your soda, especially Pepsi Zero Sugar, spices up the cola game, and trust me, you didn’t even know you were missing out on this flavor touchdown,” Allen said in a press release. “Once you Buffalo your Pepsi, I promise you’ll be hooked!”
(That’s right, Western New York, he called it “soda” and not “pop.”)
But is Allen onto something? Is adding buffalo sauce to soda actually a good thing? Or is it gross?
“Hot sauce works with just about anything,” one X user responded to Allen.
“It looks absolutely amazing!! I am in!!” another wrote.
“All goes the same place. Haven’t tried it but if your eating wings w the sauce and drink. All gonna be in your mouth same time anyways. So why not? Enjoy brother,” a third reasoned.
Others said it was more yuck than yum.
“Josh… cmon man. I cant keep defending you,” a Bills Mafia member said.
“josh ew why,” added another.
“Please don’t get sick, we need you this Sunday!” a concerned fan wrote.
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